About Planet Youth


Who we are

Planet Youth is an analytics and consultancy organization that runs a guidance program in primary substance use prevention through a collaborative approach based on the Icelandic Prevention Model. This approach is multi-sector, evidence-informed, community-based, and adaptable. 

Our partners are municipalities, towns, cities, regions and even whole countries. The focus of the work is on holistic community building and long-term progress rather than standard short-term solutions. 

Planet Youth ltd.
Lágmúli 6
108 Reykjavík


OUR CEO – Pall Rikhardsson

Pall holds a PhD degree in business from the Aarhus School of Business in Aarhus, Denmark. He has worked as an associate professor at the Aarhus School of Business in Denmark, a senior manager with PwC in Denmark, a business advisor at the SAS Institute in Denmark and as a senior consultant at Herbert Nathan & Co in Denmark. Throughout his career, Pall has focused on service development in a variety of contexts in Europe and Oceania. Pall joined Planet Youth in 2018 as a service development manager. His main responsibilities at Planet Youth are developing, driving and structuring international service processes.