We believe that substance use prevention among youth should always be based on data. Using knowledge to build a better future for children. 

Drug prevention is possible

Preventing children and adolescents from the initiation of drug use.

In developing our approach, we relied on global research findings, as well as our own local observations

about those individual and societal factors that contribute to the likelihood of adolescent substance use. 

The Icelandic model

From highest to lowest in substance use – 15/16 year old students
in Iceland using the Icelandic model.

Publication of the
Planet Youth Guidebook

The Planet Youth guidebook will support our partners and community teams in implementing the Planet Youth process in their region. 

A shorter version of the guide is publicly available for download.

News Coverage - Global Media

Prevention is Possible

The 6th Planet Youth Conference has Come-to-a-close. The Conference was held in Reykjavik Iceland from March 4th to March 6th 2020.                                                                                                                                                     


During the past 10 years more than 100 peer reviewed articles have been published by our scientists on various matters related to public health, prevention, youth and on the Icelandic model.

Get Involved

We provide step-by-step milestone guidelines for cities and local communities to minimize drug use among
children and adolescents. The model has proven easily transferable and can be applied in any community.

We offer three ways to deliver this model to you.